Villajoyosa

On the Costa Blanca, just south of Benidorm, Villajoyosa bursts into view like a painter’s palette. Its seafront is lined with tall, narrow houses painted in bright blues, reds, yellows, and greens—a tradition that once helped fishermen spot their homes from far out at sea. Today, those same colors create one of the most photogenic promenades in Spain.

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Villajoyosa has a soul steeped in history, from its Roman ruins to its centuries-old fishing traditions. The old quarter invites you to wander along cobbled streets shaded by balconies overflowing with flowers, while the palm-fringed beach offers golden sand and gentle waves. The town is also famous for its chocolate-making heritage—home to century-old factories where the sweet aroma drifts through the air and guided tours end in delicious tastings.

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Blending seaside charm, rich culture, and a warm local spirit, Villajoyosa is the kind of place where every stroll feels like a celebration of life’s simple pleasures.